How to Use the WPForms Plugin to Create High-Converting Contact Forms

Creating contact forms on your WordPress site is essential for converting visitors into leads and customers. Using the WPForms plugin, you can easily build high-converting forms without any coding skills. This guide will walk you through the steps to install, set up, and use WPForms effectively.

Key Takeaways

• WPForms makes it easy to create contact forms with its drag-and-drop builder.

• You can start with a template and customize it to fit your needs.

• Advanced features like conditional logic and multi-page forms can boost conversions.

• Embedding forms on your site is simple with shortcodes and widgets.

• Integrating WPForms with marketing tools can automate follow-up actions and improve lead management.

Installing and Setting Up WPForms

Getting started with WPForms is straightforward and hassle-free. This section will guide you through the process of installing and setting up WPForms on your WordPress site.

Creating Your First Contact Form

Creating your first form with WPForms is simple, thanks to its easy-to-use drag-and-drop builder. In this section, we'll guide you through setting up a basic contact form, one of the most common forms on any website.

Advanced Features for High-Converting Forms

Using Conditional Logic

Conditional logic is a powerful tool that can make your forms more dynamic and user-friendly. By showing or hiding fields based on user responses, you can create a more personalized experience. This not only makes the form easier to fill out but also increases the chances of conversion. It's a good idea to review your forms and consider using conditional logic to improve them and increase conversions.

Creating Multi-Page Forms

Splitting your long forms into multiple pages can significantly improve the user experience. Multi-page forms are less intimidating and easier to complete. You can also use breadcrumbs to show users how far along they are in the process, which helps keep them engaged. Online form statistics show that multi-page forms convert better than single-page forms.

Integrating Payment Options

If you need to collect payments through your forms, WPForms makes it easy. You can integrate various payment gateways like PayPal and Stripe directly into your forms. This is particularly useful for businesses that sell products or services online. By offering multiple payment options, you can cater to a broader audience and increase your chances of conversion.

By leveraging these advanced features, you can create high-converting forms that not only capture leads but also provide a seamless user experience.

Customizing Your Form’s Design

Creating a form that looks good and fits your website's style is important. WPForms offers many ways to help you make your forms match your site perfectly.

Using the Drag-and-Drop Builder

You can easily do this using WPForm’s simple drag-and-drop editor. On the left panel, you can find the different custom fields. And on the right, you can see your new contact form.

Just pick a field that you want from the left and then drag and drop it on your contact form on the right.

For this tutorial, we’ll add the Numbers field to collect the phone numbers of your users.

After that, you can change the options for your new custom field.

To do that, just click on the new field. You’ll then see the options on the left panel.

Using the Label field, you can change the text that appears on the field.

Below that, you have the Description field that you can use to show more information about the field.

Finally, you can toggle the Required option below to change whether the user has to complete the field or not.

You’ll get different options here for other types of custom fields. Once you’ve changed these options, click on the Advanced tab at the top of the left panel.

Here, you can change the advanced options for your field. The options here are:

• Field Size: Choose the size of the field on the screen

• Placeholder Text: Add a bit of text that appears before the user fills the custom field

• Default Value: Select what value the field would have if the user doesn’t fill it

• CSS Classes: Customize the field even further using CSS codes

• Hide Label: Choose to show or hide the label of the field

After you’ve changed the advanced settings, you can click on the Smart Logic tab.

Here, you can enable Conditional Logic for your field. You can then hide or show your field depending on the answer of another field on the contact form.

Then, you can just click on the Add Fields button to continue adding more custom fields to your new contact form.

Finally, you can click on the Save button on the top right once you’re done adding custom fields.

Custom CSS and Styling Options

For more advanced styling, you can use custom CSS to further enhance the appearance of your forms. This approach gives you complete control over every aspect of your form’s design.

1. Adding Custom CSS Classes:

   • Assign custom CSS classes to form elements by adding the class names in the Field Options panel.

   • For example, if you want to style the name field differently, you might add a class like custom-name-field.

2. Writing Custom CSS:

   • Navigate to Appearance > Customize in your WordPress dashboard to access the theme customizer.

   • .wpforms-submit:hover { background-color: #005a87; }

3. Testing and Tweaking:

   • After adding your custom CSS, preview your form on your website to ensure it looks and functions as expected.

   • Make any necessary adjustments to your CSS rules to achieve the desired appearance.

Previewing and Testing Your Form

Before you make your form live, it’s important to preview and test it. This ensures everything looks and works as expected.

1. Preview Your Form: Use the preview option in WPForms to see how your form will look on your site.

2. Test Functionality: Fill out the form yourself to make sure all fields work correctly and that you receive the submissions.

3. Check Responsiveness: Ensure your form looks good on all devices, including mobile phones and tablets.

For the best performance and reliability, consider hosting your WordPress site with WPWorld.host. They offer high-quality solutions that ensure your forms load quickly and run smoothly.

Embedding Your Form on Your Website

Once you've created your form with WPForms, the next step is to embed it on your WordPress site. WPForms offers several methods to make this process easy and flexible.

Using Shortcodes

1. Find the shortcode for your form by navigating to WPForms > All Forms in your WordPress dashboard.

2. Copy the shortcode for the form you want to embed.

3. Paste the shortcode into any post, page, or widget where you want the form to appear.

Adding Forms to Widgets

1. Go to Appearance > Widgets in your WordPress dashboard.

2. Drag the "WPForms" widget to your desired widget area, such as a sidebar or footer.

3. Select the form you want to display from the dropdown menu and click "Save."

Embedding Forms in Blog Posts

1. If you are using the WordPress Block Editor (Gutenberg), click the "+" button to add a new block.

2. Search for "WPForms" and select the WPForms block.

3. Choose the form you want to embed from the dropdown menu in the block settings.

By following these steps, you can easily embed your WPForms on your website, ensuring they are accessible to your visitors.

Analyzing Form Performance

Tracking Form Submissions

To improve your contact forms, you need to know how they are performing. Tracking form submissions is the first step. WPForms makes it easy to see how many people are filling out your forms. You can view submission data directly in your WordPress dashboard. This helps you understand which forms are working well and which need improvement.

Using Analytics Tools

For deeper insights, you can use analytics tools. These tools show you more than just submission numbers. They can tell you where your visitors come from, what pages they visit before filling out a form, and even what keywords they used to find your site. This information is crucial for making data-driven decisions. One popular tool is MonsterInsights, which integrates seamlessly with WPForms.

Optimizing for Better Conversions

Once you have the data, it's time to optimize. Look at the pages that lead to the most form submissions and try to replicate their success on other pages. You can also experiment with different form layouts, colors, and call-to-action buttons to see what works best. Remember, even small changes can make a big difference. For example, using a different color for your submit button can increase your conversion rate.

Integrating WPForms with Marketing Tools

Integrating WPForms with marketing tools can significantly enhance your website's functionality and streamline your workflow. With over 64 integrations available, WPForms helps you automate your workflow with popular email marketing tools, CRM systems, and other business apps, all without needing to write any code.

Connecting to Email Marketing Services

WPForms supports integrations with popular email marketing services like Mailchimp, AWeber, and Constant Contact. To integrate an email service:

1. Go to WPForms > Add-Ons and install the desired email marketing add-on.

2. After installation, navigate to the Form Builder and click on “Marketing” to configure the integration settings.

3. Set up actions like automatically adding form submissions to your email lists.

Using CRM Integrations

WPForms can integrate with CRM systems like Salesforce and HubSpot, as well as other services like Zapier for more advanced automation. To set up these integrations:

1. Install the relevant add-ons from WPForms > Add-Ons.

2. Follow the configuration instructions provided in the WPForms documentation.

3. Leverage these advanced features to create more interactive and user-friendly forms.

Automating Follow-Up Actions

Automating follow-up actions can save you time and ensure timely responses to form submissions. WPForms allows you to set up automated emails, notifications, and even tasks in your CRM. This ensures that no lead is missed and helps in maintaining a consistent follow-up process.

By integrating WPForms with these marketing tools, you can create a more efficient and effective workflow, ultimately enhancing your website's performance and user experience.

Integrating WPForms with your favorite marketing tools can supercharge your website's performance. Imagine capturing leads effortlessly and automating your email campaigns with just a few clicks. It's easier than you think! For a step-by-step guide and more tips, visit our website today.

Conclusion

Using the WPForms plugin to create contact forms on your WordPress site is a game-changer. It's simple to use, even if you're new to building forms. With its drag-and-drop builder and a wide range of templates, you can quickly create forms that look great and work well. Whether you need a basic contact form or something more complex, WPForms has the tools to help you succeed. By following the steps outlined in this guide, you'll be able to create high-converting forms that can boost your leads and improve user engagement. So, don't wait—start using WPForms today and see the difference it can make for your website.

Frequently Asked Questions

What is WPForms?

WPForms is a plugin for WordPress that helps users create different types of forms, like contact forms, surveys, and order forms, without needing to know how to code.

How do I install WPForms on my WordPress site?

To install WPForms, log in to your WordPress dashboard, go to the 'Plugins' section, click 'Add New,' search for WPForms, and click 'Install Now.' Once installed, activate the plugin.

Can I use WPForms for free?

Yes, WPForms offers a free version called WPForms Lite. It has basic features that are great for simple forms. For more advanced features, you can upgrade to WPForms Pro.

How do I create a contact form using WPForms?

To create a contact form, go to WPForms in your WordPress dashboard, click 'Add New,' choose a template like 'Simple Contact Form,' and customize it using the drag-and-drop builder.

What are some advanced features of WPForms?

WPForms has advanced features like conditional logic, multi-page forms, and payment integrations. These features help create more complex and interactive forms.

Can I add WPForms to my blog posts?

Yes, you can add WPForms to blog posts using shortcodes. Simply copy the shortcode for your form and paste it into the post where you want the form to appear.